Sky launch Love Not War music and comedy ‘extravaganza’


Sky, Choose Love and War Child today announce a collaboration and present Love not War, a one-off TV event featuring some of the nation’s favourite musicians and comedians, all in the name of fundraising. Sky and NOW viewers will be able to watch Love not War this Christmas on Sky Max and Sky Arts.


As part of the two-hour televised special event, a concert will be recorded at Troxy in London on 21 November where a live audience will be treated to a host of performances from A-list stars, including Bastille, Elbow and Ellie Goulding, with more exciting acts to be announced soon.

Tickets for the live recording of the concert will be made available for only £10 each, with all the proceeds being donated to Choose Love and War Child.

You can purchase tickets for Love not War live at Troxy, from Dice here.

This is the first time Choose Love and War Child are coming together to combine their considerable star power and to raise awareness of their shared vision to support those in desperate need. All money raised will go to the two charities, helping to deliver their work in supporting refugees and children affected by war around the world.

Love not War was commissioned by Zai Bennett, Managing Director of Content at Sky and Phil Edgar-Jones, Director of Sky Arts and Entertainment at Sky. Shirley Jones is the Commissioning Editor. Love not War is produced by Studio Crook, a company helmed by Matt Crook. The show is Executive Produced by Matt Crook and Anna Blue and Series Produced by Adam McLean and Danny Bell.

Phil Edgar-Jones, Director of Sky Arts and Entertainment, said: “This is an exciting and important event to mark this new collaboration between two vital charities fighting to change the lives of those impacted by war, and we at Sky are proud to support and be a part of their endeavour. With huge talent like Ellie Goulding, Bastille and Elbow all set to perform it’s going to be a great show and I for one cannot wait to see it.”

Josie Naughton, Co-Founder & CEO of Choose Love, said: “We are simply over the moon to be coming together with a whole host of our brilliant friends from the worlds of music and entertainment to bring viewers a beautiful show. This will raise desperately needed funds this winter for people living in and fleeing for their lives from conflict zones. It’s an honour to be collaborating with War Child on this fundraiser and we can’t wait for Sky viewers to get to enjoy the show in the run up to the holidays!”

Rob Williams, CEO at War Child UK, said: “We are thrilled to be working with Choose Love and Sky on this incredible show. This lends us all an extraordinary opportunity to raise vital funds for the people that War Child and Choose Love support and help to change thousands of lives this winter. To be doing that with the support of so many of our friends from across the creative industries just makes this all the more special, and we hope everyone who is able to tune in, enjoys it as much as I know we will!”

Matt Crook, founder of Studio Crook, said: “It is an incredible privilege to be working with Sky and two fantastic charities on such an important project. And thank you to Anna Blue who brought the initial idea to the table.”


About War Child UK

War Child UK is the only specialist charity for children affected by conflict. For more than two decades we’ve been driven by a single goal – for no child’s life to be torn apart by war. We aim to reach children as early as possible when conflict breaks out and stay to support them through their recovery – keeping them safe, helping them learn and cope with their experiences, and equipping them with skills for the future.

We understand children’s needs, respect their rights, and put them at the centre of the solution and campaign for changes to policies and practices to support children in conflict, working with children and young people themselves to demand their rights.

Together with our partners we deliver our vital, life-saving work in 15 countries across Africa, Asia and the Middle East, and Latin America. In 2019 alone, we reached over 100,000 children.


About Choose Love

Choose Love does whatever it takes to provide refugees and displaced people with everything from lifesaving search and rescue boats to food and legal advice. We elevate the voices and visibility of refugees and galvanise public support for agile community organisations providing vital support to refugees along migration routes globally. We are a lean, passionate team driving a fast-paced global movement across 15 countries. In just five years, we have reached one million refugees and raised tens of millions for nearly 150 organisations providing vital support at every stage along migration routes from Europe to the Middle East and along the US-Mexico border.

We are powered by you and by our vision – a world that chooses love and justice every day, for everyone. Choose Love is a restricted fund under the auspices of Prism the Gift Fund.


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