Ant & Dec’s Limitless Win, primetime quiz show with a limitless jackpot


ITV announce Ant & Dec’s Limitless Win, a new primetime quiz show with the world’s first ever limitless jackpot

The ground breaking gameshow with an endless money ladder is set to air on ITV and ITV Hub next year.

Created by Hello Dolly, Ant & Dec’s Limitless Win will be a Hello Dolly and Mitre Studios coproduction, presented by Britain’s favourite duo Ant & Dec.

It features the world’s first ever limitless jackpot and a money ladder that never… ever… ends. Every question is an opportunity to climb the endless money ladder and reach the big money, but only a correct answer banks the cash.

Push their luck too far and they’ll crash out of the game and lose it all.

Packed with drama, jeopardy and real emotion, it’s quite literally the biggest prize ever conceived.

Coming soon to ITV and ITV Hub, Ant & Dec’s Limitless Win will air on Saturday nights in five primetime, hour long shows.

Ant & Dec’s Limitless Win has been commissioned by ITV’s Katie Rawcliffe, Head of Entertainment and Kevin O’Brien Commissioning Editor, Entertainment for ITV.

The international format rights will be distributed by Banijay.

Ant McPartlin, said “We’re genuinely so excited to launch this new series. It’s something we’ve been developing with Hello Dolly and ITV for a while now and we can’t wait for you all to experience it. We hope you love it as much as we do.”

Declan Donnelly, said “It’s been a number of years since we launched a brand new TV format, it’s not something we do very often! But we’ve hit on something that is ground breaking and innovative, and that’s why we are so excited to host this series and bring it to the nation.”

Katie Rawcliffe, ITV Head of Entertainment Commissioning said “It’s hugely exciting to be working with the wonderful Ant and Dec on a new primetime entertainment format where contestants can win a limitless cash prize! Unpredictable, tense and guaranteed to have viewers on the edge of their seats, this is a quiz show unlike anything you’ll have seen before.”

Victoria Ashbourne, CEO for Hello Dolly and Executive Producer of Limitless Win said “We’re delighted Ant & Dec love the format just as much as we do. It’s incredibly simple, has a limitless prize and with the nation’s favourite presenters at the helm, it promises to be funny, tense and take viewers on a rollercoaster of emotions.


About Hello Dolly
Hello Dolly was founded in 2017 by respected entertainment executive producers and format creators, Victoria Ashbourne and Stuart Shawcross.
With more than 30 years experience between them and with a raft of successful entertainment shows to their credit, Ashbourne and Shawcross launched Hello Dolly to create and produce compelling and original entertainment formats for the UK and international market.
Their previous global format creations have included Sing On! in German, Spanish and English, and Awake: The Million Dollar Game, both created and produced for Netflix.
About Mitre
Mitre Studios is one of the UK’s leading creative businesses. Founded by Anthony McPartlin and Declan Donnelly in 2011, Mitre Studios creates innovative, entertaining and award-winning formats, across multiple genres and platforms. Recent commissions include DNA Journey, In For A Penny, The Story of SM:TV Live, and ITV’s juggernaut family entertainment show Ant & Dec’s Saturday Night Takeaway – now in its 18th season (2022)

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