Fleabag creator launches branded gin in aid of the Edinburgh Fringe Festival

In the highly acclaimed second series of Fleabag she and Andrew Scott, who played ‘The Priest’, drank from cans of M&S gin and tonic mixes. Such is the power of the programme that Marks & Spencer reported that the show had sparked a 24% increase in sales.

Phoebe Waller-Bridge and Andrew Scott in Fleabag

Now, award winning actress and writer Phoebe Waller-Bridge, has launched a limited edition, Fleabag branded, Edinburgh Gin in collaboration with Ian Macleod Distillers. Profits from the bottle’s sales will go to the Edinburgh Fringe Festival, which is celebrating its 75th anniversary in 2022. Waller-Bridge hopes that sales will raise more than £150,000.

“Gin and theatre are my two great loves,” Waller-Bridge said. “We wanted this bottle to capture a glimpse of Edinburgh in all her mystery and wonder, through the eyes of Fleabag who found her first home there.”

She added, “I hope every purchase inspires outrageous and creative conversations over ice while bringing the beloved Fringe festival back to life.”

Fleabag Gin launched by Pehoebe Waller-BridgeThe packaging features a note written by Andrew Scott, who played the role of Hot Priest on the BBC show. “If that isn’t incentive enough to hunt one down and hold it against your cheek, I don’t know what is,” said Waller-Bridge.

The spirit itself is Edinburgh Gin’s classic London dry recipe, which takes its inspiration from the city’s landscape and includes botanicals such as pine buds, lavender and mulberries.

The limited edition bottling is priced at £48 and will be available to purchase on 20 July to those who sign up in advance at edinburghgin.com. The rest of the bottles will be made available in 2022.

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