Emma Seligman writing & directing Sugar Baby


Emma Seligman, who wrote and directed Shiva Baby, is writing and directing a comedy pilot, Sugar Baby for HBO reports Deadline.

Set in the world of a sugar baby, a young person who is financially pampered/cared for by an older sugar daddy or sugar mama in exchange for companionship, the half-hour show follows a young woman in New York who balances her neurotic Jewish family with her life as a college sugar baby.

Seligman will also exec produce alongside Adam McKay and his Hyperobject Industries production company’s Betsy Koch. Shiva Baby producers Lizzie Shapiro, Kieran Altman, and Katie Schiller will also co-exec produce.

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